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| Scan using a barcode reader on your phone! |
As part of our website marketing campaign, we wanted to create a QR code to allow for more interactivity between the fans and the band, and to utilise increasingly popular smartphone technology. This could then be placed on the normal desktop website, as well as on our album cover so fans who purchase it can get more than just the CD. Fans can simply download a barcode reader for their smartphone and scan the code, instantly taking them to a link of our choice.
To do this, Jess used a website called kimtag, a QR code generator which allows you to add your own links and profile information so that the mobile site your QR code leads to is personalised.
We also created a touch mobile version of our website using Wix, as nowadays so many people own phones with internet capabilities: in the third quarter of 2011, 26% of worldwide mobile communication device sales were smartphones.
Teenager are particularly prolific users of this technology, so we knew we had to target this market specifically, and all three of us personally find it frustrating when a site does not have a mobile version so it does not work properly on our phones.
Here is a short video of us demonstrating our QR code and mobile site:
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