Audience Feedback: Survey

To recieve feedback from our audience, made a survey on Survey Monkey for our audience to fill out, and posted it on different social networking websites such as Facebook, Twitter and Tumblr.
The survey is live at http://www.surveymonkey.com/s/QPQSL96, and below is an image of all the questions:

By making a survey online as opposed to on paper at school, this meant that we could gain a larger reach, by sending the link to our YouTube video and survey to anyone we liked. It also meant that we could also contact the whole range of our target audience; especially the older end of the spectrum, as we're the oldest age group in our school.
Survey Monkey was also helpful as we could easily make bar charts of the collected data, as shown below. This particular bar chart shows that we seemed to have successfully created a music video aimed at our target audience, with 91.3% saying that they could see it on a music channel, and 82.6% saying that they would like The XYZs if they were a real band.

With the more open ended questions we got a variety of answers, some of the best are shown below: 

6. What did you think worked well in the video?

• 'really interesting video, i loved how there were two things going on (story and just playing the instruments) hot cast for the video, i loved the different shots, like the side shot on odelia's hand while she sings into the mic'
• 'It was fast and upbeat, like similar to the music and the effects etc.'
• 'it was really original and it was easy to watch and understand. it was overall very enjoyable.'
• 'definitily the gender roles and portrayals, i liked the fact the women were breaking stereotypes. I thought the editing was great, it set the pace and tone of the video. The whole mise en scene; use of colours and lighting also set the pace, tone and mood.'
• 'the idea of the girls being in control (slapping the guy or whatever), fit the theme of the song well. the lighting was good in the main scenes (not painting) and the 'look' of the girls was right: you look like rockstars. the cuts were good and pacy and at the right moments overall. really amazing video! well done.'
• 'The camera shots of the faces, lips etc, the urban grungy feel of the whole video, the effect on the picture'
• 'colours and dynamics of the action, cutting from just one girl singing to all three, switching from various shots, it was really well made and the concept was fun, but I really liked the colours of the video, kinda random, but like the pinks and blues they were just really nice, could have hinted to the theme of girls vs boys, as semi-explored in the video'
• 'The video was really well synced to the music and there was good contrast in the lighting. The cutaways of the paint and brushes etc.. reinforced the narrative nicely.'

5. Can you briefly describe what you think happened in the video?

• 'three girls painting the guys walls, he watches them paint because they're really hot and is seduced by them, he's kind of hypnotised and doesn't realise they paint their band name on his wall, at the end they run off'
• 'the women are painting the board for their band when a male comes in, i assume he thinks he needs to help the women (by his whole body language/clothing). The women carry on showing him they dont need his help but in the process humiliating him by taking his clothes painting his body, which i presume he thinks of it as 'flirting'. I get the representation and portrayal of powerful women and not needing the 'help' from a man.'
• 'Provocative girls led on a leery guy and eventually humiliate him'
• 'Girls are painting, but then attack the guy with paint because he's staring at them and being a bit creepy.'
• 'Guy walks in on three girls decorating and has high expectations. The girls have fun with him and tease him, making him strip. They then leave him there while they laugh away out of the scene.'
• 'Band members are painting in a garage, man comes in and starts watching them, they start painting him and embarass him instead as a punishment'

From this question and the answers that we recieved, it looks as though most of the audience understood our narrative and what it was meant to represent. However, we did get one response saying that 'the boy may have got a 'stripper' while he was going out with someone and now all the girls are ganging up on him'. This was a completely different interpretation of the video, one we hadn't thought of. The person who answered this question interpreted the video as if we were getting him back as he had cheated on his girlfriend and ordered a stripper. So although it is not exactly what we had in mind, it still shows the fact that we were getting back at him, therefore still promoting the girl power notion we had intended.

However, from the feedback from the 'What do you think could have been improved?' question, it was clear that the main issue was the narrative:

• 'if there had to be something, then maybe a more developed story line could be an improvement.'
• 'bit more clear and show less of the band singing'
• 'Maybe make the storyline a bit clearer or add more of it compared to the performance.'

Another issue raised by a few of the audience members was the lipsycing: 'maybe odelia shouldn't make her mouth so pronouced on every word..? looks abit unnatural.. like at time 1.03', 'some of the lipsyncing wasn't great but then neither is britney's'.
Another improvement could have also been that the editing could have been cut slightly slower: 'maybe sometimes the cuts were a bit too fast/busy', 'i thought some shots were cut a little to fast, which confused me slightly. but, i understand how and why these shots were used to create the pace.'

It was also very humbling to see that many people had answered the question with 'Nothing!', 'Nothing, it was SO good!' and 'Honestly don't know, I LIKED IT ALL'!