We stuck to our website colour scheme, using our logo as the background, to keep a strong brand image across all the advertising platforms. Each of us also made individual member Twitters too, as most bands have an official band Twitter plus personal member pages to tweet from as well, as fans can follow their favourite members, interact with them and feel much more involved in their lives, which we believe is the key to a strong fanbase.
We also made a Facebook page for our friends to 'like':
And a Tumblr page, a blogging/social network site popular with teenagers and music fans, who of course we are specifically targeting. Again we used the same black/white/pink colour scheme, and Odelia designed a layout for the page. We posted some photos from our music video shoots to make it look authentic.
These platforms are all integrated into our official website which is the hub of our online presence and the centre of our marketing campaign where all these different links come together, allowing "fans" to interact with and feel involved in the band in as many different ways as possible.
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